I design digital products with clarity, structure, and business reality in mind.

Won and delivered 20+ client products from 0-to-1 across fintech, payments, cashback, logistics and partner-network platforms — owning discovery research through shipped UI and leading the development team as product manager. Grew ePOINT, a live EU cashback ecosystem, to 2,000+ users in its first three months with a v2.0 redesign on a token-driven design system audited to WCAG 2.1 AA (European Accessibility Act scope), and reverse-engineered the live BestPrime codebase into its first designed spec — 225 screens, 30 modules, one 164-token system. Built an automated design-QA and UI-regression system of 253 tests across 4 repositories that caught 285 defects before release.

Scaled a Web3 education ecosystem to 2M+ users and a token listing on 2 global exchanges, leading product and design and directing cross-functional teams of 5–6 through discovery, delivery and launch. Shipped 10+ core products and 20+ internal tools from concept to release, and built the design and brand system adopted across 30+ products and surfaces. Continue as brand and UI/UX advisor.

Delivered a new payment solutions application 0-to-1 at a licensed e-money institution — designing 15 product areas (onboarding, KYC, deposit, withdrawal, transactions and card issuing) in light and dark themes with full loading, error and empty-state coverage. Aligned engineering, compliance and business stakeholders on a single design direction by translating payment-operations and regulatory requirements into scoped, shippable specifications.

Launched a crypto exchange 0-to-1 by designing 385 development-ready screens across 23 flows — sign-up, KYC, 2FA, wallet, buy/sell, trading view, referrals — and building the product's first design system, alongside the pre-launch corporate identity, visual system and campaign direction.

Owned player-facing design for 2 game titles from concept to pre-launch build as product designer and creative lead — onboarding, progression, in-game economy and live-ops surfaces. Directed the creative team through concept, art direction and production, and unified UI across both titles with a shared component library and interaction pattern set.

Advanced through 5 promotions in 12 years to Art Director, leading creative teams of 6–7 on national brand accounts — brand identity, website and campaign design for 40+ client accounts from brief through production, including Jandarma (Turkish Gendarmerie), Lazzoni and Kocatepe Kahve Evi. Progression: Art Director · Senior Graphic Design Specialist · Graphic Design Specialist · Graphic Designer · Intern · Social Media Content Creator.